abc Roots

advent for building human capital

abcTM Founder's Message
Roxana Jaffar

abc Foundation was established as a not -for-profit organisation to help the development of young adults to a globally recognized standard, to enable them to take up employment in the hospitality industry in their host countries or to be given an opportunity through an affiliated abc placement company for employment in the UAE.

abc's core initiative is to impart learning through a specially developed curriculum "English for Hospitality Professionals" to young adults having completed successful specially designed abc assessment tests. Graduates benefit further through relevant grooming skills. Our services are made available by trained abc tutors overseen by abc master trainers.

The eventual objective is for graduates to benefit financially, and in turn be beneficial to their families and society as a whole. Our guarantee is to deliver our mandate through strict adherence of prescribed values.

Roxana Jaffer
abc Founder